Profit is a guessing game
Some jobs are clearly profitable, others are quietly bleeding money — and nobody has ever laid that out for you in plain terms.
Virtual CFO for electricians
Virtual CFO Built for Electricians: Know Your Numbers, Grow Your Business
Running an electrical business isn't just about winning more work, but more about making the right decisions to grow profitably. As your Virtual CFO and business advisor, we help you increase profit, improve cash flow, and build a stronger business without the cost of a full-time CFO.
Want to know how we can help?
Virtual CFO & business advisers · ★★★★★ · Built for electrical businesses
Problems we fix
Job margins, BAS surprises, cash flow, budgeting and forecasting, and hiring decisions.
Does this sound like your business?
You're busy quoting jobs, managing your team and doing your best to keep clients happy — but the profit doesn't always match the effort. That's where a business advisor helps you see what's working, what's costing you money, and what needs to change.
Tax catches you by surprise
Right on schedule, a tax bill turns up — always bigger than the cash you've got sitting there for it.
No one's explained the numbers
You're making calls on gut feel because nobody has ever walked you through what your own numbers are actually saying.
More than someone who explains the numbers.
Your Virtual CFO is your strategic partner — helping you price jobs confidently, improve margins, plan for growth, and make business decisions backed by real insight. No confusing reports. Just practical advice that helps your electrical business grow.
12×
Strategy sessions a year — a partner, not a yearly catch-up
0
Confusing reports — just advice you can act on
45min
Free strategy call to see if we're a fit
100%
Built for electrical businesses — nothing generic
Clarity on one screen
The kind of visibility we give you.
Real clarity over your business — money in, money out, profit set aside, and the margin on every job. This is what confident decisions are built on. Keep scrolling.
- Cash flow you can actually see
- Profit and margin on every job
- Plain-English, no accountant-speak
This week — Sparky Electrical
Live
Money in
+$0
Money out
−$0
Net profit
+$0
Best job margin
0%
Cashflow · last 7 weeks Trending up
Profit goal this quarteron track
Your whole business,
one clear picture.
Real clarity over profit, cash flow and growth — so every decision is backed by insight.
Revenue, profit, cash on hand, margins and growth goals in one view — clear, profitable, confident and growing.
Getting started is simple.
A discovery session
We get to know your business, your goals, and the challenges you're facing — so every recommendation is built around what matters most to you.
A tailored growth plan
We create a practical strategy focused on improving profitability, strengthening cash flow, and helping your business grow sustainably.
Ongoing business advice
As your business grows, we're there with regular strategic guidance — helping you stay accountable, solve challenges, and make confident decisions.
A partner in your corner.
A clear plan, and support every step of the way — so you're never figuring it out alone.
Book your strategy meetingWhat changes when you can finally see the numbers.
+0%
Profit margin, once they could see it
0×
More confident business decisions
0%
Clarity over cash flow
0wks
To full visibility on the business
Business owners who work with us finally get real visibility into their cash flow — and start making decisions with confidence instead of guesswork.
Electricians who stopped guessing.
Luke goes well beyond just handling our tax. He gives us clarity around the more complex financial decisions, explains the detail in a practical way and provides an additional layer of advice alongside our internal management team. His understanding of electrical businesses makes the advice particularly valuable.
Luke has been a big part of getting CPW Electrical through several major changes in the business. We've been through both downsizing and upsizing, and he's helped us work out the right move each time, with a close eye on profitability along the way. His reassurance and guidance through all of it has been invaluable. Having someone who knows the numbers and the trade in your corner makes all the difference.
We've got a great management accountant in-house who looks after our day-to-day numbers. What we needed was someone to sit above that, and that's where Luke comes in. He works alongside our team on the complexity of tax planning and general business advice, so we're making the right calls well before year end rather than finding out after the fact. It's a different level of advice from what we can get internally, and it's given us real confidence in our decisions. If you're a bigger business that already has a finance person but wants strategic advice on top, I'd recommend Luke.
Being with Allure has given me the confidence to price jobs correctly and know where the business stands, so I can focus on running jobs and growing the business.
Having someone in my corner every month changed everything. We've grown, and the big decisions feel a lot less like guesswork.
Meet the founder
Advice, not just compliance.
I started Allure Advisory because I saw too many sparkies getting compliance when what they really needed was advice. They'd meet with an accountant once a year, tick the boxes, and leave without a clearer path forward.
My goal was simple: build an advisory firm that helps electrical business owners make better decisions, improve profitability, and grow with confidence. Every conversation is practical, honest, and focused on helping your business succeed. Let's have that conversation.
Luke Founder, Allure Advisory
Let's talk
Let's build a stronger electrical business.
You don't need to figure out everything on your own. With the right advice and a clear strategy, you can improve cash flow, increase profitability, and make confident decisions for the future. Let's have a quick conversation about where your business is today — and how we can help you take it to the next level.
- A quick conversation
- Zero obligation
- Built for electrical businesses